Amsterdam attractions

Amsterdam is famous for its canals, townhouses and centuries-old architecture  but the city also offers a range of world-class attractions. From immersive experiences like WONDR and the Upside Down, to iconic landmarks as Rijksmuseum, there’s something for every type of visitor. You can into a frozen world at the Amsterdam Icebar, discover the story behind one of the Netherlands’ most famous beers at the Heineken Experience, or meet your favourite celebrities at Madame Tussauds Amsterdam. Animal lovers can explore ARTIS Royal Zoo, one of Europe’s oldest zoos, while science and anatomy enthusiasts will be fascinated by BODY WORLDS Amsterdam. Football fans shouldn’t miss a behind-the-scenes tour of the legendary Johan Cruijff ArenA, home of AFC Ajax. Whatever your interests, we have got it in our Explore Pass arsenal. Pick your favourites!