Överraskande bra museum

Bättre än förväntat. Hade dock inte så höga förväntningar då jag inte brukar dricka just heineken. Men man fick en guidad tur där dom gick igenom heinekens historia och hur öl-bryggning går till. Bryggeriet är inte i bruk längre, men man har gjort om den ursprungliga bryggeribyggnaden till museum, så väldigt mycket är bevarat. Lite kul att göra sin egen flaska(kostade dock 7 euro). Formel ett avdelningen va lite roligt där verstappens kläder och pokal fanns utställda. Det ingick två öl + en smakprovsöl. Baren va dock väldigt stökig… och otroligt kladdigt golv. Och mycket få sittplatser. Hade behövts komplettera med sittplatser för man va lite trött i benen just där. Vi spenderade 2 timmar med start vid 1130. Då va det inte mycket folk, men verkade bli mer kö framåt eftermiddan

Kul eftermiddag med vänner

Så himla trevlig tur, verkligen en upplevelse! Först vanlig guidning, sedan en digital del med interaktiva upplevelser. Och efter avslutar man med att dricka öl i något som bäst kan beskrivas som en klubb. Det hände grejer överallt, cykelkaraoke, photoboot, tävla i vem som kan hälla upp den perfekta ölen… verkligen kul och jag rekommenderar det!

Trevligt besöksmål i Amsterdam

Det var kul att se att Heineken Experience utvecklats med mycket nya digitala upplevelser sedan vårt senaste besök för4-5 år sedan. Pedagogiskt upplevelse och välordnat - gott att prova några öl efter rundvandringen

Fantastiskt

Vilken upplevelse! Personalen var jätte trevliga & så kunniga. Fanns mycket att göra & var en väldigt kul upplevelse. Skulle rekommendera detta!

Gå på VIP-turen!

Heineken Experience är starkt inriktad mot ungdomar och partyturism. Som tur var hade jag köpt en VIP- biljett, och det gjorde hela skillnaden. Fick gå i en liten grupp med en trevlig guide som berättade om bryggeriets historia. Vi fick se flera delar som inte var öppna för övriga besökare, samt ha en underbar ölprovning med tilltugg i en privat bar.

Top tipple, Top tour!

No better way to celebrate my birthday than going to the OG Heineken brewery! Great guides - friendly, informative, infectious enthusiasm, confident & knowledgeable! They all made the tour so much more enjoyable & entertaining! Well done guys 👏👏👏 As well as the stellar guides the building, atmosphere, history was all very enchanting to a Heineken lover, like myself :D There were also opportunities to take official Heineken videos/photos so as to relive your Heineken experience. The video of me on a Heineken bicycle was particularly hilarious and a memorable highlight for sure! To top it all off I was rewarded with a bespoke Heineken bottle opener by way of a birthday pressie! Brilliant. Cheers Heineken!🍻

Mullan's Heineken trip

Informative and enjoyable tour led by staff members who were clearly happy in their roles. Some good interactive elements within the tour and an enjoyable glass of beer at the end.

A fun activity to learn more about beer

The knowledgeable staff made this tour so funny and engaging. We visited as it was raining and we wanted something fun to do. It lasted about 90 minutes and we got 3 drinks in this time. Very good value for money and worth the visit! We went on the rooftop which was slightly dampened by the rain, but the views were still impressive.

Slick PR Exercise

'Experience' rather than 'Brewery Tour' as no brewing now takes place here. A very slick history of Heineken with lots of PR. Enjoyable if you like history, maybe less so of you want moving parts and machinery. Try and avoid Friday afternoon as lots of 'Lads' Weekend' groups.

Did the VIP tour and if you can, upgrade!

Turned up on my birthday, was given a free gift on arrival. Prebooked online and booked the VIP tour. Amazing guide, the Brazilian lady and the other staff were friendly. Nice private tour and tasting session. Great birthday

great treatment

My friends and I went to do something different and we loved it. Isis, a girl who explained some parts of the tour, did a great job, with excellent service and a lot of kindness.

a tutta birra

un esperienza da provare per chi ama la birra, con un biglietto completo si può degustare diversi calici e all'ultimo piano c'e un terrazzo panoramico con vista della città e ultima degustazione, il posto è moderno e ben costruito il percorso, che spiega la storia della Heineken, da provare

Esperienze bellissima!

Ci siamo divertiti TANTISSIMO! La struttura dispone di armadi dove riporre i propri oggetti in sicurezza per poter godere a pieno l'esperienza in tranquillità. Il tour è divertente, coinvolgente ed interessante. Alla fine del giro avremmo volentieri ricominciato da capo. Ci sono zone interattive ed immersive, altre in cui si respira aria di divertimento. C'è sempre da fare e da scoprire. Il personale è gentile, simpatico ed accogliente, ci si sente subito a proprio agio ed esattamente dove vorresti essere. Abbiamo un ottimo ricordo di questa esperienza e la rifaremmo volentieri!

Visita molto carina.

Esperienza molto carina , all'inizio forse un po' troppa confusione (troppi visitatori) ma poi tutto si è normalizzato. Visita molto interessante , personale sempre molto gentile e disponibile. La consiglio.

Nice

Coffee shops, red light, canal tour yes but this must be at the top of your list as well. This is my second time here and I enjoyed both. It takes you from historical sight to modern times, from the making of Heineken to the shapes of bottles in time. The only thing was before there was CL cup replica and I had a photo but now they don’t have it. But they brought different stuff as well. At the end of the tour you can enjoy your Heineken.

Chouette expérience entre amis

Très chouette activité à faire entre amis, expérience intéressante autant pour la visite et l’histoire de la brasserie que pour l’expérience et la dégustation de bière

À ne pas manquer

Une visite vraiment fun et immersive ! La Heineken Experience permet de découvrir l’histoire de la marque de façon ludique, avec des animations interactives et des mises en scène originales. On apprend tout en s’amusant, et la dégustation finale dans une ambiance conviviale est un vrai plus. Le personnel est sympathique et l’organisation impeccable. Une activité incontournable à Amsterdam pour les amateurs de bière comme pour les curieux

Must do! Even if you’re not a beer drinker!!

⭐️⭐️⭐️⭐️⭐️ We absolutely loved the Heineken Experience! The staff were incredibly friendly, welcoming, knowledgeable, and made the whole tour so much fun. Everything was really well put together – informative without ever feeling boring, and such a great atmosphere throughout. The whole experience was a highlight for our trip, and we left with a whole new appreciation for the beer. Would definitely recommend it to anyone visiting Amsterdam, and we’d go again for sure! 🍻

Chouette moment

Expérience fun, un peu décousue à cause du monde (l’endroit est très fréquenté !!). Un conseil si vous y allez : prenez votre temps à flâner dans les différentes pièces. L’endroit est très sympa, les activités sont fun et la dégustation complète parfaitement l’expérience !

Completely amazing and felt like I can be myself here 😊😊😊 can't wait to come back when I visit Amsterdam again

It was one of the most amazing tours I had this year. I was super nervous as it was my 1st time as a femboy going out. jules was an amazing tour guide, and unfortunately, I forgot to say thank you 😔

A must see with friendly employees.

Lana introduced us to the experience. She was amazing. Her energy got us all excited. She involved us too. Camilla was our guide in the brewing room. She was terrific. I spoke to her afterwards learning she’s from Italy. I spoke Italian with her. Max not only greeted us at the door with a HUGE smile, but he was present at our first tasting. There were fun, interactive rooms. Videos. Pictures. Personalize your own Heineken bottle. Free with ticket. The tasting room was fun. Music. Draft your own beer. Zero alcohol choice. Regular. Silver. Silver was smoother. We had access to the Rooftop with our ticket. It was worth it. Quiet on roof. Sun music. Breeze. Relaxing. View of Amsterdam.

Prost op Mokum

An interesting walking tour through the old brewery, that allowed had a good mix of digital information and guide commentary. It included some tasting, including some new brews being assessed for release

A very fun way to experience Amsterdam!

OMG this tour is super fun and and absolute thing to do if you love beer! I don't want to say too much since it's better to have it be a suprise, but get ready to dink A LOT of beer. I added the rooftop to the ticket and it's not a must since it's windy, wet and a bit cold at the top. It would be fun if you have a group of friends.

A fun, light tour!

Went to the Heineken Experience on a last minute trip to Amsterdam. Seems one must always take the "beverage" experiences when traveling! The 4 rating versus a 5 is that there isn't much substance if you are looking for that type of experience. This is an easy fun option to add when you are visiting Amsterdam and for all adult ages. Tickets are reasonable in price and ability to get. Staff are friendly and fun. You start out with a little history and then can move on at your pace through a more marketing type experience meaning you will see Heineken and the process everywhere in a virtual reality type video experience. And of course, when you get to the end plenty of beer! You can take your time more as well and read the information along the way. The tour and facility you go through are modern. A fun, light experience with a couple of good beers at the end.

Great 4D experience

4 D experience, because you see a lot, you hear a lot, you can touch things and you can taste great Heineken beer. I had about 5-6 glasses. They say you get two glasses but it's possible to do a few more. I was in Guinness Brewery in Dublin. Heineken is very similar. Great time. We also took a guided boat trip offered by Heineken. Great time. Rare chance to look at Amsterdam from the level of canals. Truly recomennd

Esperienza da fare!

Bellissima esperienza! Visitare il luogo dove ha avuto inizio la produzione dell’Heineken è spettacolare! In più con 4 birre!

Fun experience, must-do in Amsterdam!

This was a fun experience! It was interesting to learn about the history of Heineken beer, but the tour groups are pretty large so it is hard to hear and follow along with the group. When we lost the group, we were about to walk through the museum at our own pace and enjoy the beer samples. The tasting room was really fun as they had a DJ playing music. We thought it was funny to do the picture and video opportunities, which are free and sent to your phone. The rooftop is nice and has a pretty view of the city. We enjoyed this experience and would recommend it!

Totally worth a visit.

Absolutely fantastic, excellent experience. Loads of information, interactive games, bar fun and the rooftop bar was amazing.

Well worth the money

We thoroughly enjoyed our VIP experience with our guide Storm. He was informative, engaging and knowledgeable and was as integral to our great experience as the beer, meat and cheese we tasted.

Fun experience!

This was a fun experience! Definitely do the video on the bikes and have someone film it from the other side, it’s hilarious! We did the rooftop experience which had a nice view but I’m sure the canal experience would be fun as well.

Awesome staff!

The tour, drinks and exhibits were fun, but the customer service is what made this an incredible experience. The bar manager, Alex, went above and beyond to ensure our group was taken care of (even gave us an extra drink token at the rooftop!). The customer engagement manager, Max, was also extremely charismatic and showed us a few hidden gems within the old brewery. Staff is a 10/10!

Para amantes de la cerveza

En lo que fue la antigua fábrica, se ha construido un gran espacio para las visitas. Hay dos opciones; una es la básica, una visita a la fábrica que concluye en un bar donde tienes 2 cerveza incluidas; durante el recorrido vas pasando por diferentes salas, algunas para contar la historia de la empresa, otras la elaboración (en esta primera parte en cada sala vas recibiendo explicaciones de un diferente guía, en algún momento los grupos se dispersan, se reagrupan, no tan organizado); luego se pasa a otras salas que son espacios donde disfrutas de efectos visuales, o salas donde puedes realizar juegos interactivos generando fotos o videos personalizados; al finalizar se pasa al bar para beber las cervezas, solamente puede beber la cerveza Heineken tradicional. A esto se puede agregar el acceso al bar ubicado en la terraza, donde tienes otras 2 cervezas incluidas; si el clima te acompaña, las vistas son lindas y es un momento ideal para compartir las cervezas y charlas con otros viajeros; en este caso, hay algunas cervezas diferentes a la clásica Heineken, así que ideal para amantes de la cerveza.

Great experience

It was great. The guide was friendly and knowledgeable and he knew what is he doing. We lived every single second of the tour.

Best ever, don't miss!

I personally don't enjoy museums, so I definitely recommend this to everyone and all ages! Definitely the highlight of our trip!🤩

Best experience in Amsterdam

We loved every minute of this, as non beer drinkers our expectations were not that high, however the staff changed this. Lola and the team were incredible! We started off with a tour of the old brewery and the history of Heineken, followed by a interactive experience about how the beer is made and we then enter the bar to use our 2 tokens included in the price.The beer pouring competition was a standout, all the staff were incredible, welcoming, loved to chat to all of us l, and hand out prizes. Special shoutout to Lola, thank you so much, highly recommend for everyone to go for a bit of fun and some beers!

Vibes were immaculate!

An absolutely amazing experience! Rory was fantastic at introducing the tour and the tour itself was very informative, and the games and photo opps were amazing! The bar itself was wonderful, the draught challenge was a highlight and the vibes were immaculate. We then went to the rooftop bar where Lola was the best part of the experience and was the best at running the cornhole game, she really made our trip a highlight! Would absolutely recommend and tou should need at least 3 hours because you will spend forever in the bar!

Pretty good

Not too shabby a trip.to be honest. The guides knew their history and spoke with enthusiasm. The history and experience was good and plenty to see. The beer of course is an essential part of the experience and we did the rooftop add on, which was worth it for the views, but don't do it in bad weather, we were lucky enough to have excellent weather, hot with plenty of sun. My only fault was the size of the gear at the end for buying. Sixes up to 2xL only. So if your a cuddly or muscle guy your going to struggle with the merch. Otherwise a good trip.

Que du positif

Musée super amusant à faire, il y a de tout. D’explications intéressantes à jeux interactifs. Je recommande. En plus de ça, trois bières offertes au cours de la visite. On a même eu le chance de pouvoir apprendre à servir une bière parfaite

Great experience

Wow the service was incredible. Lana was a great host and really fun! I would highly recommend coming here, educational, interactive, social.

Amazing VIP Experience

The VIP tour was incredible! Our guide Tom was friendly, funny and very knowledgeable of the history of Heineken. I couldn't drink alcohol at the time of the tour and fully expected to only have Heineken 0.0, but to my surprise I was served 4 different beers at 0.0 while my group was given the full tasting experience. It was so enjoyable, I felt fully immersed in the experience and would speak highly of this tour to any and all.

Fun experience

The experience was educational and interesting . The taste of Beer at the end was nice touch not very expensive experience . we moved threw the building without wasting time.

Pricey but really good

Initially I thought that this experience was overpriced but on reflection it probably delivers just about value for money. You start off by exploring the history of the beer right through to modern day and there are free photo opportunities as you go round plus a couple of samples.

Beer, Boats, and Great Vibes

We did the Heineken Experience with the canal cruise add-on, and it was a blast from start to finish. The Heineken tour was interactive and fun—not just about beer, but the brand's history, brewing process, and even a bit of VR. The free beers at the end were a nice touch too. After that, we hopped on the canal cruise, which was the perfect way to wind down. Christina and Tim were our hosts, and they were amazing—funny, friendly, and full of cool facts about Amsterdam. The combo of chill vibes, and great views made it one of the best parts of the day.

Rooftop bar good addition

We had previously done this tour a few years ago. This time it felt more rushed. A lot more people and the tours are self guided so you get people constantly talking over the staff who are giving talks. The bar at the end was very crowded. Definitely pleased we opted to do the rooftop bar. Only about an extra €10 for the both of us. Great views over the city, less crowded and an additional drink.

Una visita da non perdere

Visitata a dicembre, l’Heineken Experience è stata una tappa interessante e divertente durante il mio soggiorno ad Amsterdam. La visita è ben organizzata, un mix tra storia del marchio, curiosità sulla produzione e tante installazioni coinvolgenti. Bella l’atmosfera, giovane e dinamica, con momenti interattivi che rendono il tour leggero e piacevole. Alla fine, una birra fresca da gustare.

Suprisingly FUN!

I didn't expect to enjoy this tour as much as I did. We learned a lot about how they make Heineken and beer in general. The young people were fun to interact with, and you get a couple of beers for what is a pretty cheap ticket of around $25. It's not high culture, but neither is the Red Light District, and we did that too. So I recommend this if you are looking for something to do in Amsterdam besides museums and canal cruises.

Adult Family fun.

The Heineken Experience was a good fun time. My two adult kids made this tour for the family in Amsterdam and my wife is not a big beer drinker but she enjoyed it a lot. The only down side we could say was the "Rooftop Experience" Wasn't to good for the added price.

Enable experience

We spent an enjoyable couple of hours here learning the history of Heineken beer. Parts of the tour are interactive to keep it interesting. The free beers were a bonus, but the bar did get busy around lunchtime and limited seating area.

10/10 must visit.

There is so much history behind Heineken, and the story of its journey was told very well by the staff completing the tours. It was a very interesting couple of hours filled with experiences, Heineken and the opportunity to create a great souvenir. I’d recommend this to anyone visiting Amsterdam.

Fun for beer lovers / F1 fans / and travelers

One of the coolest experiences I’ve had while traveling. Got to see the entire process, try lots of beer, and chat with the friendly guides and employees. Everyone was super helpful, the facility was extremely clean and well maintained, and overall a fun time! I would recommend everyone coming to Amsterdam to visit the Heineken experience, even if you’re not a huge fan of beer, you’ll love the behind-the-scenes tour and fun aspects.